EXPERIENCE STORYTELLING & SOCIAL CONTENT

At the foot of Monte Rosa, NH Collection Alagna Mirtillo Rosso is a hotel designed to experience the mountains all year round, from skiing and trekking to relaxation and family time. To tell this dual nature, we followed the resort throughout 2026, building a visual narrative that changes with the landscape.

We produced two shoots, one in winter and one in summer, working with models to capture the hotel’s spaces, experiences and atmosphere through cinematic photography and video. A project built around a consistent visual direction, with two very different seasons to bring to life.

The result is a library of cinematic reels and photography created for the hotel’s and NH Collection’s social channels, as well as the website: content designed to work across platforms while keeping the character of the place at its core. guest experiences, and the values that define Adler. We also involved the staff in dedicated HR communication content, bringing into the story the people who contribute every day to creating the group’s hospitality experience.