VIDEO PRODUCTION & SOCIAL CONTENT

For ItaliaPass, a platform dedicated to international travellers exploring Italy, we travelled across the country to showcase their tours, guided visits and experiences for an American audience.

From Rome and Naples to Pompeii and Florence, through San Gimignano, Venice, Amalfi and Positano, we produced a series of videos dedicated to the different tours, building a consistent visual narrative across cities, landscapes, culture and experiences.

For each tour, we created a main horizontal video for the website, together with a vertical version optimized for social media. The project was completed with a dedicated photography shoot, creating a versatile library of content for the brand’s different channels.

A nationwide production built to showcase Italy through a wide range of experiences, while keeping a consistent visual direction throughout.