EVENT PHOTOGRAPHY & REPORTAGE

Aperol returns to Padova, the city where it was born in 1919, with the opening of a temporary shop in Piazza della Frutta. For 2night, we documented the opening through a photographic reportage focused on the event and the connection between the brand and the city.

The story focused on people, the atmosphere and the details that made the temporary shop unique, from the special merchandising to the brand activations.

A photographic production designed to document the event as it happened, turning moments, people and details into a visual story that could live beyond the opening itself.